Outdoor Retailer Winter Market + Snow Show 2020

Now in its third year in Denver, the Outdoor Retailer hosted the Outdoor + Snow Show on January 29-31. With over 20,000 in attendance and 1,000 brands, the Denver Convention Center was the place to be.

Trends in outdoor gear and outdoor fashion are as common as any industry. However, sometimes an invention changes the game forever, such as the Shift Ski binding did for ski bindings. Atomic/Salomon developed a ski binding that can charge at the resorts and tour comfortably into the backcountry on industry certified DIN bindings – no more pins on the descent. Though the Shift Binding debuted last year it is continuing to make waves as other brands scramble to keep up with the revolutionary new design.

Shift is really becoming known and popular this year:
https://backcountrymagazine.com/gear/salomon-shift-mnc-13-atomic-shift-mnc-13-bindings/
https://www.atomic.com/en-us/shift-binding

Official OR 2020 product winners:

PRODUCT OF THE YEAR
Yakima Products Inc. — CBX SOLAR

WINNERS
ALLIED Feather & Down — OPTIX iMirror by ALLIED Feather & Down powered by Nobal Technologies
ECCO — DriTan™
Ghosts Apparel Studio — G13LJ-X8/SR 3-Layer Shell Jacket
Hustle Bike Labs — REM Pedal System
Ignik — Gas Growler
LifeStraw — LifeStraw Max
mountainFLOW eco-wax — Plant-Based Ski Wax
NEMO — Flyer Self-Inflating Baffled Air Pad
Oru Kayak — Inlet
PrimaLoft — PrimaLoft™ P.U.R.E.™ Manufacturing Technology
RECCO — RECCO SAR Helicopter Detector
Salomon — Salomon Recyclable Concept Shoe
SEED Peoples Market — Retail
The CrazyCap — CrazyCap